What is Coffee News?
Coffee News is a weekly publication delivered to restaurants, coffee shops and motels that provides effective and affordable advertising for small to medium-sized businesses. It has been proven that people absorb more advertising messages while eating, since there is a need for mental input -- food for thought-- during this time period. Coffee News is designed to take full advantage of this fact. Coffee News was created in 1988 in Winnipeg, Manitoba, by Jean Daum, a prestigious international expert in advertising and marketing techniques. When she designed the publication, she incorporated more than 17 different techniques to encourage people to read the ads. This concept and design was spectacularly successful! The business grew so fast that in less than 15 years it has become the most widely read publication in coffee shops and restaurants.
Coffee News is read in more than 30 countries, with the majority of the businesses in North America, Europe and Australia. The main attraction of Coffee News is its positive outlook~ it makes people smile! There's no bad news in here! People enjoy reading something this fun, especially while waiting for their food!
Coffee News readers will frequent the same restaurants because they know they'll have different content to read each week. They don't know what it is about Coffee News, but they even read the ads! Coffee News readers become faithful consumers of the publication because it's fun and entertaining, and our advertisers find that it is an invaluable marketing and communication tool for their companies. | 
